A Business and Marketing student is embarking on his dream digital career – with a little help from graduates who have led the way in the industry.
Jonathon Roberts, who is set to graduate soon, is excited to be starting a new role as Web and SEO (Search Engine Optimisation) Assistant at Clicky Media.
The Business Management and Marketing Management student has joined the multi-award winning digital agency which is led by University alum, Oli Yeates.
Jonathon said: “I have strived to work for Clicky Media, so when the chance to work for them straight out of University came up, I was so happy.
“I’m really enjoying meeting all my colleagues, working with a wide range of clients and continuing to develop my experience in digital marketing.”
The 21-year-old from near Frodsham added that the University’s Graduate Peer Mentoring Programme had spurred him on in achieving his ambitions.
“The Graduate Peer Mentoring programme has been fantastic. I am able to talk to a graduate who has gone through the same University experience as me, share ideas, future plans, and even share marketing tips and techniques.
“Talking to someone already working in the marketing industry is really beneficial – if I have any questions, I can easily get them answered.”
The mentoring programme is just one example of how Jonathon has made the most of opportunities to enhance his experience and employability throughout his three-year degree.
“It has been great to work within the industry during my studies, through freelance roles, internships and volunteering, especially helping a wide range of businesses and charities with their Digital Marketing,” he said.
“During the first lockdown, I worked with a local travel company to provide marketing support during their rebrand. More recently, I secured a freelance role with an alum who was looking for support with website design, development, maintenance and SEO.
“Alongside this, I have also completed the ECDL (European Computer Driving Licence) qualification, and taken part in the Chester Difference Award, which recognises students who take part in a variety of extra-curricular activities, as well as the Venture Programme which supports students to explore their entrepreneurial potential.
“I have also been part of the Business Society committee as Digital Marketing Lead and more recently Vice President.”
As can be seen in Jonathon’s work experience, he did not let the challenges of the pandemic deter him from building his portfolio – and in fact, cemented his goals.
“Looking back at 2020, it was actually a great year for me in terms of gaining experience and developing my knowledge. I attended a few workshops during lockdown, which really helped me to develop new skills and influenced my decision to search for an SEO role in a digital marketing agency after graduating.”
He added that the University of Chester and its Business School had proved the right choice for his undergraduate degree.
“One of the main reasons I decided to study at the University of Chester was due to me being able to stay at home and commute to Chester. Another reason was because of the friendly community I experienced when attending Open Days.
“It was a good decision – now I’m working for an amazing agency with its headquarters in Chester, and looking forward to what’s ahead.”