A Thornton-based business has made significant strides in its marketing and product development with support from an inventive second year student.
Emily Pegg, from the Business Growth team, offered the market research opportunity and Jane Martin, Programme Leader for Marketing Management, put Jenny forward.
Jenny worked with PelliTec on marketing its novel blister prevention pad. While originally developed for elite sports people, PelliTec sought support with looking at wider customer groups who might benefit from using it.
Jenny worked with them to make recommendations for new markets and how to target them, which culminated her in producing a report and a presentation.
Peter Broxton, Director of PelliTec said: “Jenny was a pleasure to work with on the project. She approached the work with a great level of energy and produced a very thought-provoking report.
“Some of Jenny’s ideas are already being incorporated in our social media content and website.
“This will not be a one-off project as we have built up a good relationship and see Jenny being involved in our further product development and supporting us at events.”
Jenny said: “Working with PelliTec was a great experience. The task that Peter, PelliTec’s Business Director, set for me was to investigate the current foot care market for blister care products and how PelliTec blister pads fit into it.
“To achieve this, I conducted shop and online analyses and researched PelliTec’s current social media and marketing. With this information, and using the skills and knowledge gained from my degree so far, plus my own observations, I came up with a number of recommendations for PelliTec’s marketing and social media. I presented these to all the members of the company, together with suggestions for the business going forward.
“I am pleased to say that PelliTec has already made changes to its website, enhanced its Instagram and Facebook, is planning future campaigns and also considering its blister prevention product for the dancing market, all of which I suggested.
“I am overwhelmed that they have taken on my recommendations and it has boosted my confidence immensely. I now look forward to working with PelliTec in the future on promotional activities and thank them for the support, guidance and opportunity they gave me to work on a real marketing project. I also have the University to thank for recommending me to them.”